The Royal Air Force logo uses the Avant Garde typeface with alternatives up to 2014. Used as the RE / MAX logo until replaced in 2017. Since 1976, Rede Globo has used a customized version of the ITC Avant Garde font for its word mark and for another of its logos. The 1971 PBS logo uses this font for the full text of the station name. The title itself uses ITC Avant Garde Gothic with alternatives. The Netflix TV series Master of None used the font for their title cards. The Macy’s logo used the Avant Garde typeface in its extra light style until 2019. Used as the Alberta Government logo until 2009, and appeared on standard Alberta vehicle registration plates until 2019.ĭefected Records uses the ITC Avant Garde Bold font for its logos and posters. When ITC released the OpenType version of the font, the original 33 alternate characters and ligatures were included, plus additional characters.Įlsner + Flake also issued the ligatures and alternate characters separately as Avant Garde Gothic Alternate. The font family consists of five weights (four for condensates), with complementary obliques for wider fonts. However, in the initial digitization, only the text layout was chosen, and ligatures and alternate characters were not included. The original designs include a version for establishing headlines and another for copying text. The condensed fonts were drawn by Ed Benguiat in 1974, and the oblique ones were designed by André Gürtler, Erich Gschwind, and Christian Mengelt in 1977. Herb Lubalin came up with the concept for the logo and the accompanying typeface, and then he and Tom Carnase, a partner at Lubalin’s design firm, worked together to transform the idea into a complete typeface. So why not just download the bundle from MyFonts and save yourself the trouble? If you need just three versions (Book, Bold, and Medium), then head on over to Adobe Fonts to activate these fonts.ITC Avant Garde Gothic Font is a geometric sans serif font family based on the logo font used in Avant-Garde magazine. With over a dozen variations, it can be difficult to pick which one to use for your project. A very similar font in the form of William Sans LET is also known. Ned Brunnel’s ITC Avant Garde Mono of 1983 consists of 4 fonts in 2 weights in a single width, with complimentary italics. Digital versions of this typeface include ITC Avant Garde Gothic Pro: an OpenType variant of the original typeface with additional cap and lowercase alternates, new ligatures, and unicase glyphs. Type distributions sold the face under the name Avant Garde. ITC Avant Garde was never cast into actual foundry type and only appeared as cold type. So try not to get too carried away when using it. This attention to detail came with a price: people tend to misuse the typeface by not considering how the letters are supposed to work together. Not many fonts are this meticulous, and how each letter can connect and compliment the next. True to its meaning, Avant Garde was a popular font for exploratory works, or designs that lean more on the unconventional and futuristic sides. This gives the typeface an exciting look of overlapping and tightly-set capital letters. Hard angles line up the letter forms, giving it a cutting-edge look. This sans- serif geometric typeface was made with straight stems and circular bowls.
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